Qantas

1.0 Introduction The line of reasoningline businesss industry comprises passenger air transportation, including both plan and chartered, but excludes air freight transport (Datamonitor, Industry compose : flight path business industry in Australia, 2011). Qantas is one of airline caller-out operational both international and domestic air transportation run based in Australia. The tell aims to take on the operation, core competencies and strategy of Qantas by foc utilize primarily on corporate-level strategy. Throughout this sketch will also describe commonplace environment in the industry and airline industry depth psychology by using PEST model and five labor model of rivalry respectively. 2.0 political party Overview Qantas is the publics sulphur oldest airline which founded in 1920. It is Australias largest domestic and international airline and is recognized as one of the worlds prima(p) long blank carriers, having pioneered services from Australia to No rth America and atomic number 63 (www.qantas.com). From the Qantas annual report 2011, it shows that the Qantas Group is the eleventh largest airline company in the world in term of passenger total and distance flown.

The company employs almost 36,000 people and offers service across 208 destinations in 46 countries covered in Australia, Asia and the Pacific, the Americas, Europe, the Middle east and Africa (include those covered by codeshare partners) with 283 aircrafts which comprise 278 passenger aircraft and 5 tail aircraft (at the end of June 2011). In 2010/2011 company carried a total of 44.5 jillion pa ssengers. The Qantas group record revenue f! or the financial yr stop June 2011 of $14,894 million with a increase of 8% compared to year 2010. Company reported an underlying PBT of $552 million for the year ended 30 June 2011, an increase of 46 per cent on the prior year result of $377 million (Qantas, Annual Report 2011, 2011).If you want to urinate a affluent essay, order it on our website: OrderCustomPaper.com

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