An Analysis of Starbucks Essay -- Business Management SWOT

An Analysis of StarbucksCompany HistoryStarbucks was undefendable its first coffee company in Seattles Pike sendMarket on 1971. The name was taken from the first mate in HermanMelvilles Moby Dick (Company Profile, 2005).ProductsBeverages Brewed coffees, Italian-style espresso, cold blendedbeverages, roasted whole loft coffees, tea products, fruit juice,sodas, and coffee liqueur.Food Sandwich, Salads, pastries and ice creams.Non food items Mugs, fit tumblers, coffeemakers, coffeegrinders, storage containers, compact discs, games, seasonal noveltyitems, Starbucks card, media bar.International business enterprise DevelopmentIn order to achieve Starbucks mission to be a global company, thedevelopment strategy that Starbucks implemented to adapt with variety market and local need are conjunction ventures, licenses and company owned military operation (Starbucks Corporation, 2005).There are 4,666 Starbucks stores which are operated and 2,222 arelicensed operation in US which are spre ad out in 50 states. For the world-wide location, Starbucks store can be found in 34 countries foreign of the United States and 1,049 stores are company ownedoperated in Australia, Canada, China, Germany, Singapore, Thailand andthe U.K. and 1,734 are joint ventures and licensed operation (CompanyFact Sheet, 2005).Starbucks goes International1996 Starbucks apply in Tokyo, Japan. Nowadays, there are more than 500retails shops in Japan. Furthermore, Starbucks also open in Hawaii andSingapore.1997 Starbucks open in Philippines1998 Starbucks open in U.K., Taiwan, Thailand, New Zealand andMalaysia.1999 Starbucks open in Beijing, Kuwait, South Korea and Lebanon.2000 Starbucks open in United... ...rieved http//www.euromonitor.com/article.asp?id=5341&print=truemilling machine M, P. (July-August 2004). Quick Service Hits China. The ChinaBusiness Review. Retrieved August 19, 2005, from Business showtimePremium database Chris B. (2004), Chinese wake up and smell the coffee, Retrievedfromhtt p//web4.epnet.com/citation.asp. grey-headed J. (2005), Economy of China, International EconomyInvestigation Institution, China, Retrievedhttp//www.economywatch.com/world_economy/china/. accept L. (2004), Coffee brews a future in China, Retrievedhttp//www.itmonline.org/arts/coffee.htmKristen M. B. (2005), Starbucks Adjusts Its construction in China,Retrieved http//web4.epnet.com/citation.asp.Linda Q. (2004), Strategic Analysis for Best Coffee in China,Faculty of Business Administration, Guangdong University, Retrievedhttp//web4.epnet.com/citation.asp