Ryanair Pestel

Complete a PEST(EL) analysis as readiness for a scenario planning exercise neighboring week. POLITICAL Due to repellant security measures, they had to cancel 279 flights and refunded 2. 7m. A loss of 1. 9m in reduced bookings Aer Lingus was basically opposed to a merger with Ryanair, even if it raises its price 12. 6 % of the shareholding controlled by Aer Lingus, whose members rejected the offer by a 97% majority right to vote Opposed to the BAA airport monopoly plans to build a 4bn gold plated Taj Mahal at Stansted SOCIAL Europes leading budget airline solemn 2006, Air Transport field magazine- most profitable airline in the world 72% negative response from a poll of readers of the fiscal Times for one of its initiatives In 2006, its employees count by more than 700, to 3. vitamin D people, comprising over 25 different nationalities In 2006, it was voted the worlds to the lowest degree favourite airline because of the unfriendly staff, delays and poor legroom The airline f ormerly refused to pop the question accommodation or meal vouchers when flights were cancelled or delayed, until it became illegal to do so in 2005ENVIRONMENTAL Deploying more efficient aircraft that use less(prenominal) burn and produce less pollution Concerns about greenhouse gases from carbon emissions supervene upon its transcend of old aircraft with new, more environmentally-friendly aircraft, reducing the average age of its fleet to 2. 4 years New aircraft produced 50% less emissions, 45% less fuel burn and 45% lower noise emissions per sea economic Its average paid was 49612, a higher figure than any different major European airline August 2006, Air Transport World magazine- most profitable airline in the world Cost-cutting/yield-enhancing measures for passenger report and luggage handling could save more than 1 per passenger blade ground report and priority boarding, save costs on check-in staff and airport facilities, as well as time By tailoring rosters, they max imised productivity and time off for crew membersTECHNOLOGICAL Web based check-in and priority boarding Fleet of over 100 new Boeing 737-800 aircraft and firm orders for a further 138 new aircraft to be delivered over the next six years Stronger passenger safety body searched, banned from carrying liquids and gels in their carry-on luggage LEGAL Complying with EU regulations which impose a ceiling on pilot flying hours to prevent dangerous fatigue In litigation with various airport over landing charges Accused it of misleading passengers on its website by exaggerating the prices of its competitors in making comparisons Following flight cancellations due to gain in security measures, they decided to file two legal cases against UK government In 2005, new legislation that offered compensation cost to passengers affected by delays, cancellations or denied boarding