Business & its Environment (2 questions) 1. Describe Ikea's strategy Essay

care & its Environment (2 questions) 1. Describe Ikeas strategy 2.Evaluate Ikeas market entry stategy in North America - Essay archetype(Brosi, Gabel, Buitt, & Stults, 2006)Kamprads humble beginnings (he was the son of a farmer) had created a unique IKEA culture that was founded on respect for money and an advanced(a) mindset (BII, 2006). Kamprad himself habitd his monetary assets frugally for even business purposes. His crush to earth attitude trickled down to the co-workers, who would ensure minimal wastage and cost cutting at every level and as a result, IKEA came up with products that were aesthetically designed and were still available at affordable prices (BII, 2006).IKEA has always created easy-designed and functional home products for mint at low discounted prices. Yet this is not the only reason why people want to spoil products from IKEA. Companys definition of Corporate Social Responsibility is very strong and it is built in every fund around the world. They promo te environment friendly products and supplies, have a green transport plan and use waste-to-energy technology. IKEAs IWAY for minimum requirements for social, working, and environmental conditions point to the fact that green business is indeed smart business. (Webb, 2007) (Brosi, Gabel, Buitt, & Stults, 2006)IKEA has done well to build strategic alliances and franchises for expansion purposes.