L'Oreal Global Marketing Strategy Case Study Example | Topics and Well Written Essays - 5500 words

LOreal Global Marketing Strategy - Case Study ExampleHead-quartered in the Paris commune of Clichy, France, the LOreal Group is the worlds largest cosmetics and witness comp some(prenominal). It has established activities in the field of cosmetics, focused on hair-color, whittle-care, sun fortification, make-up, fragrances and hair-care. It is vigorous in the dermatological as well as pharmaceutical fields. In the joined States, it is the paramount nanotechnology copy-right holder. According to a case study in the year 2005, the LOreal group, whose worth was $18.89 billion, was declared as the largest and the most successful cosmetics company bust the globe, with more than seventeen international hallmarks (Case Study, 2005). Moreover, Business Week Inter-band survey ranked LOreal on the 49th position in August 2004, since, its brands were valued at $5902 million. LOreal extended its business in 150 countries by putting up on sale a wide range of make-up, fragrances, hair and ski n care products to both men and women. As noted by Morais, LOreal sets itself apart from other brands just because of its reliability over time since it merges the double-digit top-line growth of a hot technology company with the bottom-line comforts of a well-run bank (Morais, 2000). 2. The Marketing Process LOreal finds itself in the situation of the most prosperous hallmark as it serves as the basis for identifying opportunities in order to satisfy the unaccomplished customer needs and requirements.... The mission of LOreal Group aspires to bring to reality the urge for men and women to look pretty and aesthetic with time. This mission has always been of prime significance in for the company. As far as the marketing investments are considered, although 90 percent of the investments are accounted for by the investment in brand get togethers, until now there hasnt been any tool which allows the managers to identify, a consumer perspective, the most efficacious set of contacts in which to invest. However, LOreal Group has described a tool which empowers the brand owners and marketers to identify and select the crucial contacts which are relevant for a particular brand. Moreover, in order to integrate across these key contact points, LOreal delivers brand experience through a relevant and pertinent set of consumer brand which encounters at a minimum cost, but with maximal impact. Moreover, it focuses on the metrics which can be used to inform a variety of significant decisions in the context of use of managing brand contacts.The essential marketing principles make it accessible for any business to survive in the market in an efficacious way as it encourages the businessmen to apply them to aspects of their daily lives as well (Jobber, 2007). In context of the first element of its marketing process, it is the companys distinct expertise of beauty that exists for the reason that it believes in beauty which is all the more unique and diversified that any