Online Restaurant Promotions Case Study Example | Topics and Well Written Essays - 250 words

Online Restaurant Promotions - Case Study Example Restaurant.com offered discounts on gift certificates. Consumers could use these gift certificates at more than 9,500 participating restaurants. These certificates were available in variety of denominations and were distributed individually. Restaurant.com had a simple, fast and free sign-up program for restaurants willing to participate in the system. Rewards Network offered incentives to customers if they dined at any of the company’s 9,542 affiliated restaurants. These incentives were given by way of reward points which were credited to customer’s credit cards. Rewards Network also allowed cash refunds and offered bonuses on the first dine. Regular users got VIP bonuses from the company. Open table offered round-the-clock reservation services for participating restaurants. The service was thus a substitute for telephonic reservations made by the consumers. Open Table created a database of the consumers which could be effectively used by the restaurants in their advertising campaigns. The internet provides numerous opportunities with respect to restaurant promotions. The restaurants can have their own websites as well as place their advertisements on other websites. The restaurants can have their own page that details the location, menu and reviews of customers on websites like CitySearch. The internet can be used to send e-mails to current and prospective customers. Restaurants can also attract more customers with the help of online affiliate