Language and society Essay Example | Topics and Well Written Essays - 250 words

Language and society - Essay Example The writer does not appreciate the fact that if college graduates are keen enough, they can store all earning material and coursework to be at par with online degree holders. The use of language to authoritatively express thought is evident throughout the article. He particularly uses ideology to manufacture consent thus convincing the reader that his standpoint is the better. Success is achieved when the writer explains that college degrees are only sought after because employers prefer them while recruiting. He provides a solution to the impasse by providing a mechanism that can be used to make online degrees even more appealing to employers than college degrees. In doing so, he aligns his thoughts with the values and desires of the society to capture consent. Figurative language is also used by the writer to pass his intended message. For example, the writer says â€Å"Colleges are holding technology at bay because†¦Ã¢â‚¬  This artistic use of language helps to lay emphasis on the fact that it is college administrators who stifle the applicability of online