Knorr Soup Essay

Can soups be a level-headed chomp in Bangladesh Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most in-chief(postnominal) question that remains for them is how they make top end unhealthy level snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the coat of the soup industry in Bangladesh, Unilever has placed a lot of focus on Chicken Mushroom and Chicken Ginger and the vegetarian variant Tomato. all(prenominal) pack contains enough soup to serve two people. Knorr was launched with the most primal proposition the establishing the Knorr brand in the minds of consumers and pave a way for the admittance of other product extensions in the future. Soup was launched at a cartridge generateer when a market, although small, was growing consum ers at a were rapid pace, where the experience of genuinely ingredients in its soups. Knorr soups contain real bits of chicken and vegetables that could be both visibly seen as well as tasted during experiencing goodness of soup at their homes and including it as a part of a more regular diet.Knorr also believes in doing business sustainably, by reducing impact on the environment and foc works on providing exciting products which ar environmentally friendly. running of the business, also head their several(prenominal) functions. The Company has management strength of 200+ across different levels and other 600+ ar employed (NMS). as non-management operations staff in Unilever Bangladesh domiciliate employment to over 10,000 people directly and through its dedicated suppliers, distributors and return allow forrs. Moving ahead Bangladesh is considered one of the nextKnorr The brand Knorr brand was founded in 1838 by Carl Heinrich Theodor Knorr and has its roots in Heilbronn, G ermany. Knorr along with other brands was acquired by Unilever in the year 2000, when the company acquired Best Foods. With annual sales 11 countries that hold immense potential by Unilever standards, clocking consistent GDP increment of 5-6% over the past 5 years and with a huge tribe base of 160 million, it makes it an attractive market for FMCG players like Unilever. Unilever has a tough growth vision going ahead, and diversifying into new product categories as a part of its growth strategy. Internationally, theIn create & emerging markets like Bangladesh, victualss are seen to be the way forward to face growth and tap into a highly potential market feed category plays a very important role in the Unilever business portfolio. In many countries, Foods provide a higher contribution to business comparison to HPC. In developing & emerging markets like Bangladesh, foods are seen to be the way forward to deliver growth and tap into a highly potential market. Knorr is one of the brands that Unilever Bangladesh wants to use to strengthen its footprint in the foods industry in Bangladesh. Unilever Bangladesh outlets that sold Maggi soup. issue forward the sales team plan to continue providing Knorr soup to peer those outlets where Maggi soup is currently available, but care has to be taken since with food items, the expiry sensitivity is always an issue when placing in shops. believes that as the food category grows it will deliver the growth required to achieve the government activitys ambition. The success of Knorr Soup in Bangladesh, therefore, is directly linked to the success of the category and the brand. The challenge with consumers Soup in Bangladesh has always been seen as a healthy meal for kids, elderly people and something nutritious for people who are ill.